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Bloody Mary Mix substitute

Best substitute

Tomato juice plus the seasoning formula

Per 4 oz tomato juice: ½ tsp Worcestershire, ½ tsp lemon juice, ¼ tsp prepared horseradish, 3 to 4 dashes hot sauce, pinch celery salt, black pepper

Best for single drinks

Close match

The real rebuild. Tomato juice supplies body and savoury sweetness, and the additions supply the salt, acid, heat and umami depth that make it a cocktail rather than a glass of juice.

Other bloody mary mix substitutes

Ranked, with the exact amount to use

Substitutes for Bloody Mary Mix with ratios

  1. 2Vegetable juice blend such as V8

    Different taste

    Use the same amount plus hot sauce and Worcestershire to taste

    Already a seasoned savoury juice, so it starts closer to the finish line than plain tomato juice does.

    What changes

    Salt and celery are already in it.

    Best for
    the fastest possible Bloody Mary, brunch for a crowd, when you cannot find tomato juice

    Tastes rounder and more vegetal than a tomato-only mix, with clear carrot and celery sweetness underneath, so the drink is slightly sweeter and less sharply tomato. It is already salted, so leave out the celery salt and taste before adding any. Spicy versions of these blends can be surprisingly hot, so go easy on additional hot sauce until you have tried a sip.

  2. 3Tomato sauce, passata or tomato puree thinned with water

    Taste and texture differ

    1 part sauce to 1 part cold water, then season as above

    A pantry rescue that works well because tomato juice and thinned tomato sauce are close relatives.

    What changes

    Passata, being uncooked and unseasoned, is the best of these.

    Best for
    when there is no juice in the house, single drinks, cooking uses such as a Bloody Mary style pasta sauce or steak marinade

    Thicker and more concentrated in flavour, so the drink comes out fuller-bodied and tastes cooked rather than fresh, more like a chilled soup than a juice. Push the water to 1.25 parts if it feels heavy. Check the label first: a jarred pasta-style tomato sauce carries garlic, herbs and often sugar, which will make the drink taste distinctly Italian. Plain tomato sauce or passata is the one you want.

  3. 4Tomato paste whisked into water

    Taste and texture differ

    Use 3 tbsp tomato paste for every 1 cup cold water, then season

    The longest-life option, since a tube or tin of paste keeps for months.

    What changes

    Whisk the paste into a splash of water first to make a smooth slurry, then dilute the rest of the way, or it will stay lumpy.

    Best for
    emergency single drinks, camping and travel, very small quantities

    Deeper, darker and noticeably more concentrated than juice, with a cooked, almost roasted tomato flavour and a slightly gritty body if you do not whisk it properly. The drink benefits from more lemon than usual, about a full teaspoon per 4 ounces, to cut through that concentration. Straining through a fine sieve improves the texture considerably.

  4. 5Clamato or tomato clam juice

    Taste and texture differ

    Use the same amount

    Tomato juice already blended with clam broth, salt and spices, which is the base of a Bloody Caesar rather than a Bloody Mary.

    What changes

    In much of Canada this is the default.

    Best for
    Bloody Caesars, Micheladas, anyone who likes a briny savoury drink

    Saltier, thinner and distinctly savoury with a clear marine, oceanic edge that a tomato-only mix does not have. The drink tastes deeper and more umami-rich and needs less Worcestershire as a result. It is not vegetarian, since it contains clam broth. Skip the added celery salt and taste before salting, because Clamato is already well seasoned.

  5. 6Chilled tomato soup or gazpacho

    Taste and texture differ

    Use the same amount thinned with a splash of water if thick

    Unexpected but genuinely good, especially gazpacho, which is already a cold savoury tomato drink with vinegar, garlic and cucumber in it.

    What changes
    Best for
    brunch when the fridge holds leftovers, a more vegetal, savoury drink, Bloody Mary shooters

    Gazpacho gives a thicker, more textured drink with obvious cucumber, pepper and garlic notes, and its vinegar already covers the acid, so cut the lemon by half. It is a delicious drink but noticeably not a classic Bloody Mary. Use a plain tomato soup rather than a condensed cream of tomato, which will turn the drink pink, sweet and unpleasantly rich.

  6. 7Canned whole or crushed tomatoes, blended and strained

    Different texture

    1 can (14 oz) blended with ½ cup water yields about 2 cups of juice

    Essentially making your own tomato juice, which takes two minutes with a blender and tastes better than the tinned juice on the shelf.

    What changes
    Best for
    when you have tinned tomatoes but no juice, batching for several drinks, controlling the salt completely

    Fresher and much fruitier than commercial juice, with real tomato sweetness, though the texture is pulpy until you push it through a sieve. Whole peeled tomatoes give the cleanest result; crushed tomatoes are quicker but coarser. Because tinned tomatoes are usually unsalted, you will need more salt than the formula above, closer to 1/4 teaspoon per 4 ounces.

What is Bloody Mary Mix?

Bloody Mary Mix is Bloody Mary mix is a bottled tomato cocktail mix, sold under names such as Zing Zang and Mr and Mrs T, that combines tomato juice with salt, lemon or lime, Worcestershire sauce, horseradish, pepper and chilli heat so that only vodka needs adding.

Cooking tips

  • Season the mix, then let it sit for at least ten minutes before you pour. Salt needs time to dissolve, Worcestershire needs time to spread, and horseradish releases its heat gradually. A Bloody Mary tasted immediately after stirring almost always seems underseasoned, and people overcorrect by dumping in more hot sauce.
  • Roll the drink, do not shake it. Pour it back and forth between two glasses or between a shaker and a glass a few times. Shaking with ice aerates the tomato and turns the drink pale, foamy and frothy, which most people find unpleasant in a savoury drink.
  • Heat and salt read differently when a drink is very cold, so build the mix at room temperature, taste it, then chill it and taste again. It will need slightly more salt and acid than seemed right when warm.
  • Prepared horseradish and fresh grated horseradish behave differently. Prepared horseradish in vinegar brings acid as well as heat, so if you use fresh, add an extra squeeze of lemon. Wasabi paste is a workable stand-in at about a quarter of the volume, though it tastes greener and more medicinal.
  • Pickle brine, olive brine or the liquid from pickled pepperoncini can replace both the salt and part of the acid in the formula. Start with 2 teaspoons per 4 ounces of tomato juice in place of the celery salt and lemon, and pull back on anything else salty.

Frequently asked questions

Can I just use plain tomato juice instead of Bloody Mary mix?

You can, but it will taste flat and slightly sweet, because everything that makes a Bloody Mary interesting is in the seasoning rather than the juice. The absolute minimum upgrade is a good pinch of salt, a squeeze of lemon and several dashes of hot sauce per glass. Add Worcestershire and horseradish if you have them and the drink stops tasting like juice with vodka in it.

Can I leave the mix out entirely?

Not really, since the mix is the drink; without it you have vodka and a celery stick. If you have absolutely no tomato in any form, you are better off making a different drink. A salted, peppered lemon and hot-sauce highball with vodka and soda is a real thing and is a far better outcome than trying to fake tomato.

What can I use instead of Zing Zang specifically?

That style of mix is noticeably tangier and more citrus-forward than a plain tomato mixer, because it blends tomato with lemon, lime and vegetable juices as well as horseradish and pepper. To imitate it, start with a vegetable juice blend rather than plain tomato juice, then add a full teaspoon of lemon juice and half a teaspoon of lime juice per 4 ounces along with the horseradish and Worcestershire. The extra citrus is the signature.

How do I make it vegetarian or vegan?

Two ingredients need swapping. Most Worcestershire sauce contains anchovy, so use a vegan Worcestershire or substitute soy sauce plus a few drops of balsamic vinegar in the same quantity. And avoid Clamato, which contains clam broth. Everything else in the formula, including the horseradish, hot sauce and celery salt, is already plant-based.

How much mix and vodka per drink?

The standard pour is 1 1/2 to 2 ounces of vodka to 4 to 6 ounces of mix, served over ice in a tall glass. A Bloody Mary is meant to be a long, sippable drink, so err towards more mix rather than less. Swap the vodka for tequila and you have a Bloody Maria, for gin and you have a Red Snapper, and for nothing at all and you have a Virgin Mary that still tastes complete.

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